Our client runs a chain of four beloved restaurants within their local community: Zigo Restaurant, O'Brothers Social Pub, Kiosk, and Sushi Ya.

Initially, the new delivery app was to be branded simply as “ZiBro,” serving the restaurants owned by the client. During the creative process, we convinced them to add “Ya,” inspired by Sushi Ya, one of the restaurants in the group, giving the name a friendlier, welcoming tone. This led to the creation of “YaZiBro”, a name that reflects diversity, neighborhood spirit, and close connection with customers (all four restaurants are located within a 400-meter radius).

We explored two conceptual directions: a friendly character (ZiBro or YaZiBro) and a bold zebra (Zibro) delivering customers’ favorite meals directly to their doors.

The first concept emphasized trust—YaZiBro as the “brother” always by your side. The second highlighted an adventurous, agile savannah animal, ready to overcome any urban obstacle to deliver orders quickly and reliably (good food – fast delivery).

Ultimately, we delivered a logo that merges friendship and adventure, embodying the spirit of YaZiBro: a delivery app that is more than a service, it’s a trusted partner for the local community.