If you’re an entrepreneur or you have a brand that wants to enter ecommerce (seriously), you’ve probably run into the classic question: “What platform should I build my online store on?” Shopify? Wix? Magento? A custom-built website from scratch? Our answer, based on over 100 delivered projects: WordPress with WooCommerce.Why? Because it offers the best […]
Why a website shouldn’t be built by a technician (but by a salesperson) Building a website hasn’t been about “code” for years. In the beginning, you needed a programmer to write every line of HTML manually. Then CMS platforms appeared — WordPress, Wix, Shopify — and democratized the process. Suddenly, you didn’t need to be […]
Better Brands has just been named a winner at the prestigious international Web Excellence Awards, 15th edition!Our project for Mira Crewing, a Romanian maritime crewing agency, was awarded in the Website – Maritime category, under the Europe Inland Shipping subcategory. This year’s competition was incredibly competitive, with an impressive 860 entries submitted from 18 countries […]
Maybe you’re about to start your own company and keep hearing the word “logo” everywhere. But what does it actually mean? What is a logo? What are the different types of logos? Which type should you choose for your business? What are the advantages and disadvantages of each? In this article, we break down all […]
1. Research Objectives Clarifying identity and values.This objective focuses on deeply understanding the essence and character of the company. A clear grasp of the brand’s core values and identity is essential to create an authentic and relevant logo. During this process, we explore questions such as: What are the company’s core values? What story lies […]
What Does Logo Vectorization Mean? The Complete Guide by Better Brands In the world of branding, a well-defined logo is essential for creating a strong and memorable visual identity. But what do you do when your logo exists only as a raster image, such as a JPG or PNG? That’s where logo vectorization comes in! […]
Nearly three years after the first lockdowns, we are still uncovering major shifts in society — and the way consumers respond to marketing strategies is no exception. In 2024, the collective desire for connection has not disappeared. Despite initial hesitation, many have embraced the paradigm-shifting opportunities offered by the digital community. As a business owner, […]
Is branding like a boring brochure, full of technical jargon and dry statistics? Or is it more like a captivating adventure, filled with memorable characters and emotional moments? The answer is clear: branding is a story. Have you noticed how a well-told story can keep you on the edge of your seat, even when you […]