Better Brands has just been named a winner at the prestigious international Web Excellence Awards, 15th edition!Our project for Mira Crewing, a Romanian maritime crewing agency, was awarded in the Website – Maritime category, under the Europe Inland Shipping subcategory. This year’s competition was incredibly competitive, with an impressive 860 entries submitted from 18 countries […]
1. Research Objectives Clarifying identity and values.This objective focuses on deeply understanding the essence and character of the company. A clear grasp of the brand’s core values and identity is essential to create an authentic and relevant logo. During this process, we explore questions such as: What are the company’s core values? What story lies […]
Nearly three years after the first lockdowns, we are still uncovering major shifts in society — and the way consumers respond to marketing strategies is no exception. In 2024, the collective desire for connection has not disappeared. Despite initial hesitation, many have embraced the paradigm-shifting opportunities offered by the digital community. As a business owner, […]
Is branding like a boring brochure, full of technical jargon and dry statistics? Or is it more like a captivating adventure, filled with memorable characters and emotional moments? The answer is clear: branding is a story. Have you noticed how a well-told story can keep you on the edge of your seat, even when you […]